Currently the top story being read on the BBC news site is "Weetabix bought by Chinese Firm".
It has shades of the whole Cadbury being bought by Kraft. A cheese company buying the nations' favourite chocolate brand? All the chocolate will start tasting horrible! And it's a US company -- look at America's history of chocolate making and all anyone ever seems to hear is that it's not especially nice-tasting.
Yet on a day-to-day, picking up a chocolate bar as a treat from the supermarket basis, little seems to have changed.
So the news that Weetabix, originally a family-owned company in Northamptonshire, has been bought by a Chinese company seems to have attracted many readers on the website, most likely for the apparent incongruent nature of the two involved parties.
Bright Foods is the company that has done the buying, purchasing a 60 percent share in the food product.
With the Weetabix trademarked cereals making up 7% of UK breakfast cereal sales, it is currently generating around £101 million each year.
Chairman of Bright Foods, Zongnan Wang, says this move will allow the brand to reach a much wider market, opening out to Chinese and International consumers, and that Bright Foods are "excellently placed to develop the Weetabix business".
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